Relevant Marketing Communications

The Kennickell Group was recently noted in one of GraphicArtsOnline’s blogs, “The Data Gold Mine.” As mentioned in previous blogs, Kennickell is the beta site for Kodak’s new data analytics program, InSite Campaign Manger. Chantal Tode’s blog goes into what Kodak’s InSite Campaign Manager entails, as well as its’ potential to improve the campaign that Kennickell is doing for The Citadel’s Brigadier Foundation. Tode explains how the program can enable printers to “create more relevant - and profitable — marketing communications for clients because they will better understand what makes each segment respond.” The Kennickell Group did an almost identical campaign for The Brigadier Foundation two years ago, resulting in a 12% membership increase during a six week period. This prior campaign did not involve any data analytics. In the next two weeks, The Kennickell Group will be able to see first hand the kind of difference data analytics can make on a campaign. We plan to share the results as soon as we get them.

To read Chantal’s blog, go to: http://www.graphicartsonline.com/blog/Mail_Time/29808-The_Data_Gold_Mine...