What is a PURL?

A personal URL (PURL) site is a customizable landing page that allows you to have one-on-one communication with your prospects and customers. PURL sites allow you to track the response rate of your direct mail and email campaigns, immediately demonstrating their effectiveness. The days of mailing a static piece and waiting around to see who calls (or placing hundreds of calls yourself) are over!

When you integrate PURL sites into your direct mail and email campaigns, solid prospects are directed towards a personalized website where your message is expanded, your brand is empowered, and your relationship with your prospect is personalized. Even better, when a prospect hits the PURL site, you will have a record of their visit. This enables you to measure the response rate of your campaign and focus your follow-up sales efforts on prospects who are interested in you. Furthermore, your PURL site can contain a survey form, which allows you to ask questions and collect data faster and much more affordably than through traditional research outlets.

At The Kennickell Group, we create PURL sites daily. They are easy, inexpensive, and an extremely powerful way to streamline your campaign marketing needs.