CVB Solutions
With budgets constantly under scrutiny, a regional CVB was in search of a program that could measure the effectiveness of their advertising spend, forward leads to members, and quickly and economically fulfill collateral material to people requesting information. After an in-depth needs assessment, Kennickell developed a proprietary program that would perform the necessary analytics and automate the fulfillment process for Convention and Visitor's Bureaus around the country.
The results are a single-source solution that:
- Collects all tourism leads into one easy-to-use database
- Cleanses data instantly so you mail to legitimate addresses and save postage
- Determines which ads and lead sources get results through powerful reporting
- Makes fulfillment easy and automated
- Available 24/7 from any computer, anywhere




