Importance of Outdoor Signage

Importance of Outdoor Signage

Although they can easily be forgotten, your business’s outdoor signage can attract or repel potential customers. Think of it this way: when you’re walking around a downtown shopping area, how many times have you stopped at the cute shop on the corner just from how it...
Why Print Marketing Reigns Supreme

Why Print Marketing Reigns Supreme

How does your mailbox look when you open it every afternoon? Is it full of bills, postcards, and print advertising? If you opened every piece of mail in your inbox, you’re in the 56% of consumers who open everything they receive in the mail. Some of this mail is known...
The Impact of a Business Card

The Impact of a Business Card

In a business era dominated by digital marketing, print advertising fell out of favor for most businesses. With most exchanges happening online, not many personal touches are left in the business world; however, a tiny piece of paper exchanged between two people can have quite an impact.

Reasons to Avoid Web Images in Printing

Reasons to Avoid Web Images in Printing

You’re ready to launch a print campaign and you want it done fast, easy and completed the right way. It’s tempting to start searching the web or Google Images in hopes of finding the perfect images for your campaign; however, there is one small issue: the possibility of copyright infringement. With this in mind, one question lingers: is this the best approach?

6 Direct Mail Strategies That Work

6 Direct Mail Strategies That Work

People may proclaim that direct mailing is dead, but chances are high they’re doing it wrong! Effective mail never dies because it’s an ideal way to pick up new customers and grow revenues.3D Mail Is Working WellIf you want to see positive results,...