Kennickell Direct Mail Plus + 2020

POLITICAL

POWER UP

Help your client win the election & raise awareness. Get their political campaign seen by everyone, everywhere.

Mail Tracking

Call Tracking

Social Media Follow-Up

Social Match on Facebook

Gmail Campaign

YouTube Ads

District Targeting on Google

MAIL TRACKING

Know when your mail is projected to reach mailboxes and receive delivery confirmation. This allows you to better time your next move.

CALL TRACKING

Calls from your mailing are recorded for quality purposes so that you can hear first-hand conversations between voters and staff members.

SOCIALMATCH

We will match your mailing list to Facebook and Instagram user accounts and display your ad before the direct mail piece is even received. This ad is usually an electronic version of your mailer. Voters will quickly become familiar with your name, face, and message.

SOCIAL MEDIA FOLLOW-UP

Know when your mail is projected to reach mailboxes and receive delivery confirmation. This allows you to better time your next move.

GMAILTRACKING

We will match your mailing list to Gmail accounts and display ads right in their inbox without having to send an actual e-mail.

YOUTUBE ADS

Display video ads right before your prospect watches the newest video from their favorite YouTube channel. This is a perfect way to get your message across!

DISTRICT TARGETING

Simply give us the congressional district codes in your mailing list and tell us which district you are running in. We will only show your ad to people who can vote for you!

Kennickell

Direct Mail Plus +

Ad Specs

IMAGE SIZES WE ACCEPT:
300 x 250
160 x 600
728 x 90
There are additional ad sizes acceptable
to Google; however, we prefer these.

FILE TYPES WE ACCEPT:
.jpeg
.png
.jpg
.gif

FILE SIZES WE ACCEPT:
150kb or less

MOST COMMON CONTENT RESTRICTIONS:
No all white or all black backgrounds – need an outline to differentiate the ad from the web page. Animation in any animated ads must be limited to 30 seconds or less. Can’t say “click here.” Avoid excess exposed skin including shoulders.

Reference: https://support.google.com/adwordspolicy/answer/176108?hl=en

FILE SIZES WE ACCEPT:
1200 x 628 pixels

FILE TYPES WE ACCEPT:
.jpeg
.png
jpg

DESIGN RECOMMENDATIONS: Image ratio: 1.9:1
Text: 90 characters
Headline: 25 characters
Link description: 30 characters
*Your image should include minimal text

CONTENT RESTRICTIONS:
No more than 20% of ad can be text.

FILE TYPES WE ACCEPT:
.avi
.asf
.mov (Quicktime)
.mp4
.mpeg
.wmv (Windows Media)

MAXIMUM FILE SIZE:
1 GB

DURATION:
Less than 3 min., 12 sec

LOGO
Logo image size: minimum
144px x 144 px with aspect ratio 1:1 Logo maximum file size: 150KB (1MB for header image and marketing image)

TEXT
Business name: up to 20 characters Headline: up to 25 characters Description: up to 90 characters

IMAGE
Banner Image: [300px to 650px] x [300px to 1000px]
Maximum image size: 1MB Accepted image formats:
.jpeg
.jpg
.png
.gif (non-animated)

Your mailing list must include district codes for District Targeting. Include e-mail addresses & phone numbers for higher match percentages on SocialMatch and GmailMatch.