Kennickell Printing Blog

How to Self-Publish a Book: A Step-by-Step Guide

How to Self-Publish a Book: A Step-by-Step Guide

How to Self-Publish a Book: A Step-by-Step Guide So you’ve always been interested in writing a book. Whether it’s a children’s book, a novel, short stories, or poetry, your art has been inside of you and you feel it’s ready to bring it to the world. The only problem...

6 Ways to Increase your ROI with Direct Mail Marketing

6 Ways to Increase your ROI with Direct Mail Marketing

facebook instagram LinkedIn Because of our heavy reliance on technology now, the common assumption is that direct mail marketing is outdated and relatively ineffective. The truth is, though, direct mail marketing can be just as effective as digital marketing so long...

How to Organize a Conference (Like a Pro)

How to Organize a Conference (Like a Pro)

facebook instagram LinkedIn Whether you’re organizing an academic conference, a professional conference, or even a fan convention, the task will require a lot of preparation and logistical maneuvering. Here are the top things you need to consider in order to organize...

Advertising with Direct Mail: Why It’s So Effective

Advertising with Direct Mail: Why It’s So Effective

facebook instagram LinkedIn According to Statista, roughly 293.6 billion emails were sent and received per day in 2019. With countless email inboxes being subject to way too many marketing emails to go through in one day, many businesses are opting to go the extra...

Every Material You can Print on, with photos

Every Material You can Print on, with photos

facebook instagram LinkedIn You asked, we answered. Here is a breakdown of every material you could print on. Indoor Only Foamcore 3/16” and 3/8” thick Since this material isn’t water resistant, it should only be used indoors. It can be cut to any size your project...

Why Branding is so Important – & How to do it Right

Why Branding is so Important – & How to do it Right

facebook instagram LinkedIn When you start a business, there are a hundred little things you have to think about besides just what product or service you'll offer. One of the most important things is branding, since that will be the first impression most people have...

Top 5 Business Signage Tips for 2021

Top 5 Business Signage Tips for 2021

Top 5 Business Signage Tips for 2021 For a business, your signage is often the very first opportunity you have to impress yourself upon the minds of potential customers. Your signage should reflect your business, but it should also be easy to understand, while still...

Is direct mail marketing dead?

Is direct mail marketing dead?

Is Direct Mail Dead?Is direct mail dead? Short answer - no! Long answer - there is a lot of research showing direct mail marketing has much more of an impact than you might think. In this article we've got the most insightful - and surprising - statistics about direct...

LEADMatch: Take Your Business to the Next Level

LEADMatch: The tool that is going to take your business to the next levelYou never knew exactly who visited your website... until now.    Kennickell Direct Mail+ is bringing you LEADMatch, an advanced measurement solution...

Your Vehicle Wrap Project from Start to Finish

Your Vehicle Wrap Project from Start to Finish

Your Vehicle Wrap Project from Start to FinishYou’ve done the research. You’ve run the numbers, and realized that your business could be getting upwards of 30 thousand impressions a day by having your vehicles outfitted with your logo and other designs. You’ve picked...

Wall Graphics and Event Signage for Your Business

Wall Graphics and Event Signage for Your Business

Signage is a must-have for any business. Your signage is what instructs people to different locations, services, and other information about your business. Without proper event signage, your customers won't be able to find your business, and the events that you host...

Why Attractive Outdoor Signage is Important

Why Attractive Outdoor Signage is Important

There is more to your business than just the logo, products, or services that you offer. Your business is more of an experience that allows the customer to feel close to your business. Your customers will interact with your business based on how you promote and...

Are Vehicle Wraps a Good Investment?

Are Vehicle Wraps a Good Investment?

Whether you're just starting up a new business or you've been operating for some time, you need to apply diverse ways to market your brand. Often, this involves thinking about using your marketing funds in ways that give your business the best value possible. If your...

Top Direct Mail Targeting Strategies

Top Direct Mail Targeting Strategies

With every passing moment, marketing trends change and grow. If you’re a marketer or business owner, this means you must be aware of the existing trends and their effectiveness to increase your leads and convert them into sales. When it comes to direct mail marketing,...

Best Direct Mail Campaigns in 2020

Best Direct Mail Campaigns in 2020

Direct mail campaigns give businesses the opportunity to appeal to their customer base via USPS mail. While these campaigns come in a variety  A direct mail campaign can bring your business ample leads if done correctly.  When exploring tactics and...

Why Print Marketing Still Matters

Why Print Marketing Still Matters

In the digital internet age, it's easy to overlook printed media when creating a marketing strategy. The internet offers obvious perks in speed and cost-effectiveness, but many top brands are still getting great results with printed ads. In this article, we’ll explain...

Printing on a Budget

Printing on a Budget

The price of printing materials for a marketing campaign can seem overwhelming at times. Learning how to save money on print marketing while staying on a tight budget can help you make the most out of your marketing dollars. In this article, we’ll highlight a few ways...

Outdoor Signage and Your Business

Outdoor Signage and Your Business

When you are a local business that wants to bring in as many customers as possible, you have likely looked at various types of marketing strategies. You probably have multiple social media accounts, business cards, and possibly paid advertisements in local papers....

How to Create a Powerful Mail Campaign

How to Create a Powerful Mail Campaign

Anyone can create a basic mail campaign, but learning how to create a powerful mail campaign will bring better results. With billions of emails sent every day, it is evident that the number of audiences yearning for attention is always on the rise. For this reason,...

Why You Should Use Print on Demand

Why You Should Use Print on Demand

Despite it being a relatively new innovation, there are plenty of reasons why you should use print on demand. Print-on-demand is a technology asset that lets customers print the exact number of items needed from a customized online storefront. No matter if you need a...

Print and Digital Marketing for Small Businesses

Print and Digital Marketing for Small Businesses

There was a time when those invested in marketing initiatives believed that digital marketing would soon wholly replace print marketing in sales-driven market spaces. It is now understood that there is a connection between print and digital marketing for small...

Print Marketing in Savannah GA

Print Marketing in Savannah GA

Whether you’re looking to attract new customers or maintain your current customer base, print marketing is a critical piece of any marketing or branding your business. When you’re looking to create an impact, consider these print marketing items to increase your sales...

Types of Printer Paper

Types of Printer Paper

The types of printer paper you use for your projects can speak more about your business than you initially thought. According to this Harvard Business Review article, high-quality printing swayed the purchaser's decision to choose one business over...

Benefits of Direct Mail Marketing

Benefits of Direct Mail Marketing

Direct mail marketing can create a lasting impression on your business by increasing your exposure, increasing sales, and notoriety. A mailer, or the direct mail piece sent to every mailbox, can provide information on your business, your offers, or whatever else you'd...

How Direct Mail Enhances Your Campaigns

How Direct Mail Enhances Your Campaigns

Many people think that direct mail marketing is ineffective or even obsolete. This couldn't be further from the truth. While websites, email marketing campaigns and the like are effective, direct mail can also boost sales. It can increase brand recognition and help...

What Colors and Fonts are Best for Print

What Colors and Fonts are Best for Print

When choosing a color and font for print, you must consider several factors when designing your material. With a wide range of fonts available, it’s possible to choose fonts that don’t mesh well with your target audience, are generally unreadable or seem tacky. In...

How Vehicle Wraps Make A Lasting Impression

How Vehicle Wraps Make A Lasting Impression

There is no better return on any marketing strategy than wrapping a vehicle in the graphic design of a company. Thousands of people can see the vehicle in the local area. In this article, we’ll analyze how vehicle wraps make a lasting impression. While the upfront...

Why You Should Use Vehicle Wrap Graphics

Why You Should Use Vehicle Wrap Graphics

Does your business need a new way to market? If your business has a few vehicles, the perfect opportunity to constantly market lies before you. Here are just a few reasons why you should use vehicle wrap graphics. [ngg src="galleries" ids="1" display="basic_thumbnail"...

The Benefits of Attractive Print Marketing

The Benefits of Attractive Print Marketing

As a business owner, your day-to-day operations range from simple administrative work to marketing. Often, you may potentially ignore the need for great marketing materials. While it could be tempting to save money and create your marketing materials yourself, the...

Importance of Outdoor Signage

Importance of Outdoor Signage

Although they can easily be forgotten, your business’s outdoor signage can attract or repel potential customers. Think of it this way: when you’re walking around a downtown shopping area, how many times have you stopped at the cute shop on the corner just from how it...

Why Print Marketing Reigns Supreme

Why Print Marketing Reigns Supreme

How does your mailbox look when you open it every afternoon? Is it full of bills, postcards, and print advertising? If you opened every piece of mail in your inbox, you’re in the 56% of consumers who open everything they receive in the mail. Some of this mail is known...

Differences Between Digital and Offset Printing

Differences Between Digital and Offset Printing

Imagine you want some new company pamphlets, posters, brochures, or business cards. You’ve designed and created your perfect print marketing material, but one tough choice still remains: what's the best way to print my creation? When you're stuck deciphering the...

The Impact of a Business Card

The Impact of a Business Card

In a business era dominated by digital marketing, print advertising fell out of favor for most businesses. With most exchanges happening online, not many personal touches are left in the business world; however, a tiny piece of paper exchanged between two people can have quite an impact.

Reasons to Avoid Web Images in Printing

Reasons to Avoid Web Images in Printing

You’re ready to launch a print campaign and you want it done fast, easy and completed the right way. It’s tempting to start searching the web or Google Images in hopes of finding the perfect images for your campaign; however, there is one small issue: the possibility of copyright infringement. With this in mind, one question lingers: is this the best approach?

The Benefits of Signage For Any Business

The Benefits of Signage For Any Business

Every day there are entrepreneurs who start a business. An important element they need to consider is the visual elements of their company. Once a business determines its branding design, then creating noticeable signage is next. Signs are an essential element for...

6 Direct Mail Strategies That Work

6 Direct Mail Strategies That Work

People may proclaim that direct mailing is dead, but chances are high they're doing it wrong! Effective mail never dies because it's an ideal way to pick up new customers and grow revenues.3D Mail Is Working WellIf you want to see positive results, consider doing a 3D...

Here’s Why You Should Still Be Printing…

Here’s Why You Should Still Be Printing…

Printing in today’s technological world. You’ve been hearing it for years that print is dead. With so many technological advances throughout the years, it’s easy to assume that the Internet will consume the print world, but that couldn’t be farther from...