Print and Digital Marketing for Small Businesses

Print and Digital Marketing for Small Businesses

There was a time when those invested in marketing initiatives believed that digital marketing would soon wholly replace print marketing in sales-driven market spaces. It is now understood that there is a connection between print and digital marketing for small...

Print Marketing in Savannah GA

Print Marketing in Savannah GA

Whether you’re looking to attract new customers or maintain your current customer base, print marketing is a critical piece of any marketing or branding your business. When you’re looking to create an impact, consider these print marketing items to increase your sales...

Types of Printer Paper

Types of Printer Paper

The types of printer paper you use for your projects can speak more about your business than you initially thought. According to this Harvard Business Review article, high-quality printing swayed the purchaser's decision to choose one business over...

Benefits of Direct Mail Marketing

Benefits of Direct Mail Marketing

Direct mail marketing can create a lasting impression on your business by increasing your exposure, increasing sales, and notoriety. A mailer, or the direct mail piece sent to every mailbox, can provide information on your business, your offers, or whatever else you'd...

How Direct Mail Enhances Your Campaigns

How Direct Mail Enhances Your Campaigns

Many people think that direct mail marketing is ineffective or even obsolete. This couldn't be further from the truth. While websites, email marketing campaigns and the like are effective, direct mail can also boost sales. It can increase brand recognition and help...

What Colors and Fonts are Best for Print

What Colors and Fonts are Best for Print

When choosing a color and font for print, you must consider several factors when designing your material. With a wide range of fonts available, it’s possible to choose fonts that don’t mesh well with your target audience, are generally unreadable or seem tacky. In...