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The Subtle Art of Color Contrast in Print Design

The Subtle Art of Color Contrast in Print Design

by Kacey Kennickell | Sep 22, 2023 | Branding, Direct Mail, Print Marketing, Printing, Signage

Color Contrast in Print Design In the world of design, color isn’t just a visual element; it’s a powerful tool that can convey emotions, evoke reactions, and communicate messages. One of the key principles in effective design is color contrast. When used...
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A Beginner’s Guide to Getting a Vehicle Wrap for Your Business

A Beginner’s Guide to Getting a Vehicle Wrap for Your Business

by Kacey Kennickell | Aug 30, 2023 | Branding, Direct Mail, Print Marketing, Printing, Signage

Vehicle Wrap For Your Business In the fast-paced world of business, effective marketing strategies are crucial to stand out from the competition. One innovative and attention-grabbing method is designing a vehicle wrap that showcases your brand while on the move. This...
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How to Write an Irresistible Direct Mail Offer: A Guide for Business Owners

How to Write an Irresistible Direct Mail Offer: A Guide for Business Owners

by Kacey Kennickell | Apr 26, 2023 | Direct Mail, Print Marketing, Printing

Direct Mail Offer Direct mail advertising is one of the most effective ways to reach potential customers and increase sales for your business. But with so many businesses sending out direct mail pieces, how can you make sure that your offer stands out from the crowd?...
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10 Printed Materials to use in your Creative Marketing Strategy

10 Printed Materials to use in your Creative Marketing Strategy

by Kacey Kennickell | Feb 28, 2023 | Branding, Direct Mail, Print Marketing, Printing, Signage

Creative Marketing Strategy Having a creative marketing strategy can take any marketing campaign from boring to interesting, which is exactly what you need to get your campaign the attention it deserves.. However, with the rise of digital marketing, it’s easy to...
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6 Ways to Increase your ROI with Direct Mail Marketing

6 Ways to Increase your ROI with Direct Mail Marketing

by Kacey Kennickell | May 2, 2022 | Direct Mail

6 Ways to Increase your ROI with Direct Mail Marketing by The Kennickell Group FollowFollowFollow Because of our heavy reliance on technology now, the common assumption is that direct mail marketing is outdated and relatively ineffective. The truth is, though, direct...
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Advertising with Direct Mail: Why It’s So Effective

Advertising with Direct Mail: Why It’s So Effective

by Kacey Kennickell | Feb 7, 2022 | Direct Mail

Advertising with Direct Mail: Why It's So Effective by The Kennickell Group FollowFollowFollow According to Statista, roughly 293.6 billion emails were sent and received per day in 2019. With countless email inboxes being subject to way too many marketing emails to go...
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