Direct Mail Offer
Direct mail advertising is one of the most effective ways to reach potential customers and increase sales for your business. But with so many businesses sending out direct mail pieces, how can you make sure that your offer stands out from the crowd? In this guide, we’ll walk you through the key elements of an effective direct mail offer, and share some tips for creating an offer that will drive results.
Start with a Strong Headline
Your headline is the first thing that potential customers will see when they receive your direct mail piece, so it’s important to make it attention-grabbing and memorable. Use language that speaks directly to your target audience, and highlight the most compelling benefit of your offer. For example, if you’re offering a discount on your products or services, your headline might read “Save 20% on Your Next Purchase!”. Make sure your headline is clear and easy to read, and consider using bold, contrasting fonts to make it stand out.
Focus on Benefits, Not Features
When writing your direct mail offer, it’s important to focus on the benefits that your product or service can provide, rather than just listing its features. For example, instead of simply listing the technical specifications of your product, focus on how it can solve a problem or make the customer’s life easier. This will help your offer resonate with potential customers on a deeper level, and make them more likely to take action.
Make Your Direct Mail Offer Easy to Redeem
To encourage customers to take action on your offer, make it as easy as possible for them to redeem it. Include clear instructions for how to redeem the offer, and consider including a coupon or promo code that customers can use online or in-store. Make sure the expiration date is clearly stated, and consider sending out a reminder email or postcard a few days before the offer expires to encourage customers to act quickly.
Use Testimonials and Social Proof
Testimonials and social proof can be powerful tools for persuading potential customers to take action on your offer. Include customer reviews or testimonials in your direct mail piece, and consider featuring social proof such as awards, certifications, or media coverage. This can help establish credibility and trust with potential customers, and make them more likely to take action.
After sending out your direct mail piece, it’s important to follow up with potential customers to reinforce the offer and encourage them to take action. Consider sending out a follow-up email or postcard a few days after the initial mailer, reminding customers of the offer and encouraging them to redeem it. You can also use retargeting ads or social media campaigns to further reinforce the offer and drive conversions.
Bonus: Look into a DirectMail+ program
Kennickell’s DirectMail+ program was built to take the guesswork out of your direct mail campaign, and to bring postal advertising into the digital age. Not only can we design, print, and send your direct mail to thousands of potential customers, but you will receive digital tracking every step of the way. Through a convenient online dashboard, know when mail is expected to deliver, when it actually delivers, and what percentage can’t be delivered. Once delivered, we will track all your recipient’s interactions with your online content, like visits to your website, ad views, and call tracking from people who received your ad. With the social warm-up feature, your target market will also see your ad on their Facebook and Instagram BEFORE your mail even reaches their mailbox, which increases response rate.
Are you ready for your next direct mail campaign? Get in touch with us today, and get ready for success.
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