Kennickell Printing Blog
Can Direct Mail Still Deliver Results in the Digital Age?
Like many other aspects of our lives since the internet revolution, direct mail isn’t dead…it’s just transformed.
4 Game-Changing Eco-Friendly Printing Options
Here are some of the most effective eco-friendly printing choices, from alternative paper & inks to improved printing methods.
Say Goodbye to Limitations: The Advantages of Digital Inkjet Printing
The advantages of digital inkjet printing to the average printing customer can take a printing project from untenable to easily doable.
Using Color Theory in Advertising: The Secret to Effective Design
Thoughtfully designed ads can help you meet your goals. Using color theory in advertising is more than just an aesthetic choice—it’s strategic.
Digital vs. Offset Printing: Everything You Need to Make the Right Choice
Discover the key differences between digital vs. offset printing so you can choose the best option for your project needs and budget.
Influencing Swing Voters: How YouTube Ads & District Targeting Win Elections
In a competitive election year, effectively influencing swing voters in pivotal states like Georgia, Pennsylvania, and Arizona is essential.
7 Surprising Benefits of Adding a Wall Mural to Your Business
Beyond just aesthetics, a wall mural for your business can offer several surprising benefits that can enhance your business environment and brand image.
5 Steps to a Memorable Business Card
What elements go into a memorable business card? Here are the top 5 tips you need in order to stand out in the crowd – or in this case, the stack.
Color Psychology in Advertising: Influencing Consumer Behavior with Color
In the world of marketing and advertising, understanding the impact of color psychology in advertising is crucial for businesses aiming to capture the attention and loyalty of consumers. Numerous academic studies have delved into the fascinating realm of how different...
FAQ: Have digital brochures taken over the modern business?
In the ever-evolving landscape of modern commerce, the question often arises: do physical marketing materials still hold significance, or have they been overshadowed by their digital brochures and catalogs? Or could there be room for both? As a printing company, we...
How to Re-Vamp Your Business’s Marketing in the New Year
As we embark on a new year, it's the perfect time to give your brand a fresh look and re-elevate your marketing game. In this blog post, we'll explore some innovative ways to revitalize your business's image in 2024, so you can not only keep up with the competition,...
8 Seasonal Print Marketing Tips That Will Change the Game
As the holiday season approaches, the quest for marketing strategies that stand out becomes more urgent than ever for business owners and marketers. Cutting through the digital noise, print marketing offers a unique opportunity to engage with your audience, especially...
Choosing the Right Colors for Your Brand: A Guide to Color Psychology
In the dynamic world of branding, every element conveys a message, and perhaps none more so than color. The hues you choose for your brand guide can evoke specific emotions, set the tone for your messaging, and ultimately leave a lasting impression on your audience....
The Subtle Art of Color Contrast in Print Design
Color Contrast in Print Design In the world of design, color isn't just a visual element; it's a powerful tool that can convey emotions, evoke reactions, and communicate messages. One of the key principles in effective design is color contrast. When used skillfully,...
A Beginner’s Guide to Getting a Vehicle Wrap for Your Business
Vehicle Wrap For Your Business In the fast-paced world of business, effective marketing strategies are crucial to stand out from the competition. One innovative and attention-grabbing method is designing a vehicle wrap that showcases your brand while on the move. This...
The Art of Print Design: Top Tips for Creating Eye-Catching Layouts
Eye-Catching Layout In the age of digital media, print design continues to captivate audiences with its tangible and immersive qualities. Whether it's brochures, flyers, business cards, or posters, well-executed print designs have the power to leave a lasting...
Emerging Trends in Printing and Production: How Traditional Printing Companies Stay Ahead of the Curve
Emerging Trends in Printing In a rapidly evolving digital landscape, the printing and production industry must continue to adapt and innovate. While digital advancements may suggest a shift away from traditional printing methods, printing companies are far from...
How to Write an Irresistible Direct Mail Offer: A Guide for Business Owners
Direct Mail Offer Direct mail advertising is one of the most effective ways to reach potential customers and increase sales for your business. But with so many businesses sending out direct mail pieces, how can you make sure that your offer stands out from the crowd?...
Creating Stunning Large-Format Printing
Large-Format Printing Solutions Large-format printing has become increasingly popular for businesses looking to promote their brand, products, or services. From banners and posters to trade show displays and vehicle wraps, large-format prints can make a big impact on...
10 Printed Materials to use in your Creative Marketing Strategy
Creative Marketing Strategy Having a creative marketing strategy can take any marketing campaign from boring to interesting, which is exactly what you need to get your campaign the attention it deserves.. However, with the rise of digital marketing, it's easy to...
The Pros & Cons of Digital vs. Print Business Cards
Digital vs Print Business Cards Print business cards are the classic, exactly what comes to mind when you think “business card”. A digital business card, as you might guess, is a way to communicate your contact information digitally the way a paper business card would...
How to Self-Publish a Book: A Step-by-Step Guide
How to Self-Publish a Book: A Step-by-Step Guide So you’ve always been interested in writing a book. Whether it’s a children’s book, a novel, short stories, or poetry, your art has been inside of you and you feel it’s ready to bring it to the world. The only problem...
6 Ways to Increase your ROI with Direct Mail Marketing
Because of our heavy reliance on technology now, the common assumption is that direct mail marketing is outdated and relatively ineffective. The truth is, though, direct mail marketing can be just as effective as digital marketing so long as it's done right. And here...
How to Organize a Conference (Like a Pro)
Whether you’re organizing an academic conference, a professional conference, or even a fan convention, the task will require a lot of preparation and logistical maneuvering. Here are the top things you need to consider in order to organize a conference like a pro, no...
Advertising with Direct Mail: Why It’s So Effective
According to Statista, roughly 293.6 billion emails were sent and received per day in 2019. With countless email inboxes being subject to way too many marketing emails to go through in one day, many businesses are opting to go the extra mile and pair email marketing...
Every Material You can Print on, with photos
You asked, we answered. Here is a breakdown of every material you could print on. Indoor Only Foamcore 3/16” and 3/8” thick Since this material isn’t water resistant, it should only be used indoors. It can be cut to any size your project requires. Usually installed...
Why Branding is so Important – & How to do it Right
When you start a business, there are a hundred little things you have to think about besides just what product or service you'll offer. One of the most important things is branding, since that will be the first impression most people have of your business. But what...
Top 5 Business Signage Tips for 2024
Top 5 Business Signage Tips for 2021 For a business, your signage is often the very first opportunity you have to impress yourself upon the minds of potential customers. Your signage should reflect your business, but it should also be easy to understand, while still...
Is direct mail marketing dead?
Is Direct Mail Dead?Is direct mail dead? Short answer - no! Long answer - there is a lot of research showing direct mail marketing has much more of an impact than you might think. In this article we've got the most insightful - and surprising - statistics about direct...
LEADMatch: Take Your Business to the Next Level
LEADMatch: The tool that is going to take your business to the next levelYou never knew exactly who visited your website... until now. Kennickell Direct Mail+ is bringing you LEADMatch, an advanced measurement solution...
Your Vehicle Wrap Project from Start to Finish
Your Vehicle Wrap Project from Start to FinishYou’ve done the research. You’ve run the numbers, and realized that your business could be getting upwards of 30 thousand impressions a day by having your vehicles outfitted with your logo and other designs. You’ve picked...
5 Essential Tips for Designing a Perfect Menu That Will Help you Boost Profits
You need to have a perfectly designed menu to ensure that customers have an enjoyable experience at your restaurant. In this article, we’ll show you the best practices for designing a perfect menu.
Wall Graphics and Event Signage for Your Business
Signage is a must-have for any business. Your signage is what instructs people to different locations, services, and other information about your business. Without proper event signage, your customers won't be able to find your business, and the events that you host...
Why Attractive Outdoor Signage is Important
There is more to your business than just the logo, products, or services that you offer. Your business is more of an experience that allows the customer to feel close to your business. Your customers will interact with your business based on how you promote and...
Are Vehicle Wraps a Good Investment?
Whether you're just starting up a new business or you've been operating for some time, you need to apply diverse ways to market your brand. Often, this involves thinking about using your marketing funds in ways that give your business the best value possible. If your...
Top Direct Mail Targeting Strategies
With every passing moment, marketing trends change and grow. If you’re a marketer or business owner, this means you must be aware of the existing trends and their effectiveness to increase your leads and convert them into sales. When it comes to direct mail marketing,...
Best Direct Mail Campaigns in 2020
Direct mail campaigns give businesses the opportunity to appeal to their customer base via USPS mail. While these campaigns come in a variety A direct mail campaign can bring your business ample leads if done correctly. When exploring tactics and...
Why Print Marketing Still Matters
In the digital internet age, it's easy to overlook printed media when creating a marketing strategy. The internet offers obvious perks in speed and cost-effectiveness, but many top brands are still getting great results with printed ads. In this article, we’ll explain...
Printing on a Budget
The price of printing materials for a marketing campaign can seem overwhelming at times. Learning how to save money on print marketing while staying on a tight budget can help you make the most out of your marketing dollars. In this article, we’ll highlight a few ways...
Outdoor Signage and Your Business
When you are a local business that wants to bring in as many customers as possible, you have likely looked at various types of marketing strategies. You probably have multiple social media accounts, business cards, and possibly paid advertisements in local papers....
How to Create a Powerful Mail Campaign
Anyone can create a basic mail campaign, but learning how to create a powerful mail campaign will bring better results. With billions of emails sent every day, it is evident that the number of audiences yearning for attention is always on the rise. For this reason,...
Why You Should Use Print on Demand
Despite it being a relatively new innovation, there are plenty of reasons why you should use print on demand. Print-on-demand is a technology asset that lets customers print the exact number of items needed from a customized online storefront. No matter if you need a...
Print and Digital Marketing for Small Businesses
There was a time when those invested in marketing initiatives believed that digital marketing would soon wholly replace print marketing in sales-driven market spaces. It is now understood that there is a connection between print and digital marketing for small...
Print Marketing in Savannah GA
Whether you’re looking to attract new customers or maintain your current customer base, print marketing is a critical piece of any marketing or branding your business. When you’re looking to create an impact, consider these print marketing items to increase your sales...
Types of Printer Paper
The types of printer paper you use for your projects can speak more about your business than you initially thought. According to this Harvard Business Review article, high-quality printing swayed the purchaser's decision to choose one business over...
Benefits of Direct Mail Marketing
Direct mail marketing can create a lasting impression on your business by increasing your exposure, increasing sales, and notoriety. A mailer, or the direct mail piece sent to every mailbox, can provide information on your business, your offers, or whatever else you'd...
How Direct Mail Enhances Your Campaigns
Many people think that direct mail marketing is ineffective or even obsolete. This couldn't be further from the truth. While websites, email marketing campaigns and the like are effective, direct mail can also boost sales. It can increase brand recognition and help...
What Colors and Fonts are Best for Print
When choosing a color and font for print, you must consider several factors when designing your material. With a wide range of fonts available, it’s possible to choose fonts that don’t mesh well with your target audience, are generally unreadable or seem tacky. In...
How Vehicle Wraps Make A Lasting Impression
There is no better return on any marketing strategy than wrapping a vehicle in the graphic design of a company. Thousands of people can see the vehicle in the local area. In this article, we’ll analyze how vehicle wraps make a lasting impression. While the upfront...
Why You Should Use Vehicle Wrap Graphics
Does your business need a new way to market? If your business has a few vehicles, the perfect opportunity to constantly market lies before you. Here are just a few reasons why you should use vehicle wrap graphics. [ngg src="galleries" ids="1" display="basic_thumbnail"...
The Benefits of Attractive Print Marketing
As a business owner, your day-to-day operations range from simple administrative work to marketing. Often, you may potentially ignore the need for great marketing materials. While it could be tempting to save money and create your marketing materials yourself, the...
Importance of Outdoor Signage
Although they can easily be forgotten, your business’s outdoor signage can attract or repel potential customers. Think of it this way: when you’re walking around a downtown shopping area, how many times have you stopped at the cute shop on the corner just from how it...
Why Print Marketing Reigns Supreme
How does your mailbox look when you open it every afternoon? Is it full of bills, postcards, and print advertising? If you opened every piece of mail in your inbox, you’re in the 56% of consumers who open everything they receive in the mail. Some of this mail is known...
Differences Between Digital and Offset Printing
Imagine you want some new company pamphlets, posters, brochures, or business cards. You’ve designed and created your perfect print marketing material, but one tough choice still remains: what's the best way to print my creation? When you're stuck deciphering the...
How to Create an Identifiable Brand Identity
Imagine some of the biggest brands in the world. Depending on who you ask, the answers can vary. For this example, Nike, Microsoft, and Starbucks take the top marks. At first glance, these companies have very little in common, yet you recognized all three companies...
The Impact of a Business Card
In a business era dominated by digital marketing, print advertising fell out of favor for most businesses. With most exchanges happening online, not many personal touches are left in the business world; however, a tiny piece of paper exchanged between two people can have quite an impact.
Reasons to Avoid Web Images in Printing
You’re ready to launch a print campaign and you want it done fast, easy and completed the right way. It’s tempting to start searching the web or Google Images in hopes of finding the perfect images for your campaign; however, there is one small issue: the possibility of copyright infringement. With this in mind, one question lingers: is this the best approach?
The Benefits of Signage For Any Business
Every day there are entrepreneurs who start a business. An important element they need to consider is the visual elements of their company. Once a business determines its branding design, then creating noticeable signage is next. Signs are an essential element for...
6 Direct Mail Strategies That Work
People may proclaim that direct mailing is dead, but chances are high they're doing it wrong! Effective mail never dies because it's an ideal way to pick up new customers and grow revenues.3D Mail Is Working WellIf you want to see positive results, consider doing a 3D...
Here’s Why You Should Still Be Printing…
Printing in today’s technological world. You’ve been hearing it for years that print is dead. With so many technological advances throughout the years, it’s easy to assume that the Internet will consume the print world, but that couldn’t be farther from...