There was a time when those invested in marketing initiatives believed that digital marketing would soon wholly replace print marketing in sales-driven market spaces. It is now understood that there is a connection between print and digital marketing for small...
Whether you’re looking to attract new customers or maintain your current customer base, print marketing is a critical piece of any marketing or branding your business. When you’re looking to create an impact, consider these print marketing items to increase your sales...
The types of printer paper you use for your projects can speak more about your business than you initially thought. According to this Harvard Business Review article, high-quality printing swayed the purchaser’s decision to choose one business over...
Direct mail marketing can create a lasting impression on your business by increasing your exposure, increasing sales, and notoriety. A mailer, or the direct mail piece sent to every mailbox, can provide information on your business, your offers, or whatever else...
Many people think that direct mail marketing is ineffective or even obsolete. This couldn’t be further from the truth. While websites, email marketing campaigns and the like are effective, direct mail can also boost sales. It can increase brand recognition and...
When choosing a color and font for print, you must consider several factors when designing your material. With a wide range of fonts available, it’s possible to choose fonts that don’t mesh well with your target audience, are generally unreadable or seem tacky. In...
There is no better return on any marketing strategy than wrapping a vehicle in the graphic design of a company. Thousands of people can see the vehicle in the local area. In this article, we’ll analyze how vehicle wraps make a lasting impression. While the upfront...
Does your business need a new way to market? If your business has a few vehicles, the perfect opportunity to constantly market lies before you. Here are just a few reasons why you should use vehicle wrap graphics. Great Graphics Are Hard to Miss When you’re driving...
As a business owner, your day-to-day operations range from simple administrative work to marketing. Often, you may potentially ignore the need for great marketing materials. While it could be tempting to save money and create your marketing materials yourself, the...
Although they can easily be forgotten, your business’s outdoor signage can attract or repel potential customers. Think of it this way: when you’re walking around a downtown shopping area, how many times have you stopped at the cute shop on the corner just from how it...
