The price of printing materials for a marketing campaign can seem overwhelming at times. Learning how to save money on print marketing while staying on a tight budget can help you make the most out of your marketing dollars. In this article, we’ll highlight a few ways on how you can start printing on a budget. 

Purchasing in Bulk

In many cases, you can get a lower rate on print marketing services by purchasing your print in bulk. If you’re aware of a specific copy or draft that will be used for a specific amount of time, try printing in bulk to help bundle your savings. While this may seem counterintuitive, think of this from your printing partner’s standpoint: printing only a few copies of a draft isn’t cost-effective, but printing 50 or 100+ could be. Consider this and speak to your representatives to get the best idea of how to create savings.

Use Multi-Function Photocopiers

If you prefer to print in-house, a multifunction photocopier can be a great way to save money as a business owner. These versatile devices can allow you to create different types of materials for print marketing purposes with the same device, which can significantly reduce the amount that you spend on print marketing for your brand. While this may be an expensive upfront cost, the savings could return to you later on.

On the other hand, choosing to purchase your copies through a single print services provider can help you develop a relationship with a leader in your area. This relationship can become a significant asset to your business if used in the correct manner. 

Replace Equipment Whenever You Need To

Opting to keep your printing in-house means that you must make sure that you quickly replace any equipment that’s no longer working properly or is resulting in excessive maintenance costs. Making cost-effective decisions when it comes to the maintenance and repair of equipment that’s used to make print marketing materials can make a huge difference when it comes to your budget.

Again, this provides a massive question: should you outsource to specialists or keep your printing localized within your own facility? 

Design Marketing Materials That Can Be Produced For An Affordable Price

If you’re able to lower the cost of the marketing materials that you print, you might be able to save a significant amount of money this way. Here are a few tips for printing on a budget:

  • Use black and white ink whenever you can.
  • Check the print screen before you click print, which will help to prevent issues with the layout.
  • Utilize multi-page printing. This will make it possible to print out several pages worth of marketing materials on the same sheet of paper.
  • Choose marketing materials that you can make with equipment that you already have rather than materials that you’ll need new printing equipment to make.
  • 6. Find The Right Company To Do Your Printing

Learn More About Printing On a Budget

The Kennickell Group can guide your business about printing on a budget. We know that marketing funds can become tight. We’ll work with you to find the best solution for your next printing job. Contact us today to speak with one of our representatives and get your next printing job started.