Many people think that direct mail marketing is ineffective or even obsolete. This couldn’t be further from the truth. While websites, email marketing campaigns and the like are effective, direct mail can also boost sales. It can increase brand recognition and...
When choosing a color and font for print, you must consider several factors when designing your material. With a wide range of fonts available, it’s possible to choose fonts that don’t mesh well with your target audience, are generally unreadable or seem tacky. In...
