How to Create an Identifiable Brand Identity
Imagine some of the biggest brands in the world. Depending on who you ask, the answers can vary. For this example, Nike, Microsoft, and Starbucks take the top marks. At first glance, these companies have very little in common, yet you recognized all three companies...The Impact of a Business Card
In a business era dominated by digital marketing, print advertising fell out of favor for most businesses. With most exchanges happening online, not many personal touches are left in the business world; however, a tiny piece of paper exchanged between two people can have quite an impact.
Reasons to Avoid Web Images in Printing
You’re ready to launch a print campaign and you want it done fast, easy and completed the right way. It’s tempting to start searching the web or Google Images in hopes of finding the perfect images for your campaign; however, there is one small issue: the possibility of copyright infringement. With this in mind, one question lingers: is this the best approach?